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Sunday, 14 May 2017

OUGD603 - Extended Practice - Leeds 170 Years - Visual Research - Porto Identity

For the final aspect of visual research now that there has already been a look at the visual style in which the final designs could manifest the next stage was to look at some visual examples of research where the illustratins hold equal precedent to the contextual backing.
The show example was used as the brand identity for the city ‘Porto’. The comnbination of aesthetically pleasing illustrations with geographically linked symbolism combinds to create a simple yet effective brand identity for the city of ‘Porto’. With the illustration picking up on the visual identity of the city itself, by replication of the buildings found within the city.

This example of visual research perfectly depicts how symbolist illustrations that link contextually to a city; in this case Porto can be used with striking detailed illsutration to create a brand identity that represents both the historical and contemporary side of the city contectually.


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