For the penultimate stage of design research the decision was made to aid myself in further understanding the correct target audience for this brief by analysing a simple range of statistics regarding UK Festival attendance market research.
Although this isn’t immediately 100% accurate and applicable to this circumstance, due to the fact that the report’s statistics regards UK festival attendance and the brief actually pertains to a French music festival the research will still offer a vital insight regarding the statistics surrounding the people who attend music festival. This will help to inform the design decisions throughout the designing stage
The UK festival attendance market report statistics offered a wide range of criteria of which could affect the design outcome, off the back of how the design should be altered dependant on the attenders.
The most crucial statistical figures that the research offered outlined statistics regarding the ages of attenders of the festival, the genders of the attenders of the festival and importantly the music tastes of the festival attenders. All of which are factors of which will inform the final design outcome.
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