The first component of visual research for this design brief entailed an investigatory look at the existing branding for a number of mass market burger restaurants and fast food chains in order to identify what they achieve successfully and what they lack visually, from a designers perspective.
The first two instances of research regard a look at the branding for Five Guys and Burger King. Both of these examples of logos show how simple yet bold typography and related imagery can be used to create an example of effective branding through their own notoriety. The additional use of vibrant colours adds to the eye-catching intention of the branding and actually through the knowledge of colour theory subconsciously makes us relate to them through the use of primary colours. Although these examples of branding are for vastly successful establishments they lack a creative contemporary touch and aesthetically pleasing design in turn for an added emphasis on marketing strategy.
Contrastingly to these logos the third and final example for the restaurant ‘Handmade Burger Co’ instead utilised a much more creative pleasing aesthetic that plays on characteristics of successful contemporary graphic design, straying from the normality of how mass market food branding normally looks.
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