The first aspect of research of which will work to inform the final design solution and outcome of this educational brief is to look at the branding of a number of educational institues and organisation. This investigation concentrates not only on the institues that have aesthetically pleasing branding but also with a specific look at those of which contrast the aesthetically pleasing branding with a stong contextual backing.
The first of these brand identity’s is for the University of Suffolk. This example demonstrates how a simple yet effective geometric logo can be combined with sucessfull typography and rolled out through the brand identity and guidelines to create a professional and aesthetic pleasing identity while remaining simple but eye-catching.
The next two identity’s are ones of which are built from a stronger conceptual background, not just aesthetically pleasing design. For the University of the Arts, Helsinki the form of the logo was directly inspired by the buildings from which the university teaches. Helping to aid in encapsulating the ethos and identity of the university itself through the logo.
The final example is the University of Technology Warsaw. Due to the fact that the university ethos heavily centres around the concept of ‘greater than or equal to’ with all university mission statements manifesting in this apllication a custom typeface was designed in which the W reflects the > / symbol. These two identity applications are evidence that background information regarding the organisations can be utilised to construct a informed conceptual brand identity.
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