OUGD603 Extended Practice - Jessy Lanza - Research - Song Concept & Idea's From Music Video

The initial stage of this brief, pre looking at examples of visual inspiration was to analyse the music video for the selected Jessy Lanza track 'Oh No'. The look at the music video with the intention of obtaining two vital sources of information. The first of these is the emotions and feelings that the song provokes in myself, as this is regularly used a means from which artwork can be created. The second reason is to gain an understanding in how Jessy Lanza visually represents the content of the song herself, through the music video.

Firstly when listening to the song, and utilising it as a means of conceptual idea generation a number of different characteristics of the music were evident immediately and these are;

Positive

Vibrant

Upbeat

Modern - Electronic

Precise - Clean

These characteristic offer me a great opportunity for starting points for this brief. As it was outlined that although looking at the music video as design inspiration was acceptable in this case the video visualisation of the song is someone else's perspective of the context of the song. And so we shouldn't be held back to design within the same aesthetic. Although this is the case an additional look at the music video would help with solidifying what I believe as the underlying context of the song and therefore the perfect inspiration for aesthetic decisions for the album artwork.

The main attributes that were taken from the music video when viewed for inspiration were;

Vibrancy

Colourfulness

Hustle & Bustle

Solitary 

Urban