The final two instances of research will help to inform how appropriate themes can be combined with graphic elements to create a coherent and successful brand identity. The first example of this is for Red’s True BBQ of which has a brand identity that revolves around biblical themes.
The biblical themes are first manifested within the logo for the establishment and the rolled out coherently throughout all other print and web matter to create a complete identity rife with biblical themes. Thus creating a well rounded effective brand identity.
This research offers a great insight in to how a theme can be incorporated throughout an entire brand identity, and offers a thought to have a theme can be worked in during the designing stage.
“Originally based in Leeds since 2012, American smokehouse Red’s True BBQ moved its concept to London’s Shoreditch in 2015.
The restaurants have a tongue-in-cheek evangelical theme with employees described as ‘believers’ and the tagline ‘Let there be meat’. Each year the company’s founders, James Douglas and Scott Munro make a ‘pilgrimage’ across the southern states of America to seek culinary inspiration, with spaces up for grabs for the best performing sta . Claiming that
the sensory theatre of the barbecue is completely unpretentious, the devout tone of the restaurant caters to the demand for real, unpolished and authentic experiences from diners in the current UK market.”
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