The first important component of visual research of which will be utilised to inform the latter design outcome stages is a look as existing examples of jazz festivals of which implement typography as the main construct of their design identity.
Here are three successful examples of how typography can be used in multiples ways, in order to construct a sound visual identity. The first of these is Tellrude Jazz festival in which the branding shows how typography can be used in a contemporary and simplified way so create a simple logotype/mark through its unified form while paying heritage to the music itself through the bespoke handwritten logotype.
Furthermore the North Sea Jazz Festival brand identity is a perfect example how the aspects of typography and imagery can come together perfectly to create successful branding. The informative typography combined with the illustrative instrumental form to create a branding that not only allows the viewer to understand its purpose but also its context at the same time.
Finally the branding for the New York Winter Jazz Festival evidently shows how simple yet effective typography can be used not only to act as a means informative function but can also aesthetically pay respect to the heritage and sophistication of the Jazz genre specifically. Showcasing both the contemporary and historical aspects of jazz at once.
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