Contrastingly to the previous section of visual research this section will now investigate the brand identity of a number of independant burger restaurants rather than mass market ones. The three examples of independant food establishments all showcase how a combination of vibrant and professional illustration can be combined with informed typography and a creative aesthetic to create successful and striking design by straying away from mass market normalities.
These first two examples of branding by The Twisted Burger Company and Almost Famous achieve this by the use of detailed illustrations of appropriate related matter in order to gave an insight in to what the restaurant/company offers and combining this with aesthetically pleasing and appropriate use of typography to act the signifying or of the restaurant/company name as its sole purpose.
The final examples of effective branding is for the restaurant Boeuf & Bun. Rather than conveying company ethos and values through detailed illustrations and assisting typography instead the branding plays upon symbolism to convey the purpose of the establishment. This is achieved by using typography to comprise the main component of the logo and then incorporating symbolistic graphic elements to allude to the purpose of the branding and restaurant.
No comments:
Post a Comment