OUGD603 - Extended Practice - Jazz En Boucle - Brand Guidelines Research

Now that the visual stages of research for this brief had been completed, an additional stage of research was to look at an example of a contemporary music festival in order to obtain the extent to which the original brand guidelines are constructed and then consequently rolled out through the complete festival branding, including all collateral. 

This provided me with an insight in how an initial branding can be used to creatively brand the complete festival, by creating a simple brand identity. The sticking to this identity ensuring not only that all creative elements remain aesthetically similar, but also that they work together effectively as a full set of collateral.

In the example given here, ‘Flow Festival’ the designers started by constructing a logo from a custom typeface with bespoke letter-forms. This typeface was then extended in to a complete typeface for use throughout the collateral, to aid the delivery of the branding a number of simple patterns were also created.

Now that the initial brand identity and guidelines had been identified, the remaining collateral were constructed by the combination of the earlier mentioned brand typography and imagery. This for examples covered the sign-age, merchandise and advertising.