The second and final aspect of the research was to investigate the brand identity and guidelines of another educational organisation. This is vitally important during the research stage due to the fact that it will help me to identify the necessary components needed to compose a complete brand identity, by outlining what is the industry normality.
The brand identity guidelines simply outlines how and where the logo should be used, with an alternative emphasis on how it specifically shouldnt be used.
Along side this it also outlines the correct typefaces that should be used within all university related media, incuding heading and body copy typefaces and acceptable alternatives.
Penultimately the brand guidelines also outline the colour pallete that should be used within any university printed and web matter, including all cmyk values for print and rgb values for web design.
Finally the guidelines outline all other design related criteria that must be uphelp to. In this circumstance it outlines the angle of which an additonal graphic element may be incorporated within any university relates design.
This look at the University of Southeast Missouri’s identity guidelines has firstly allowed me to understand what is necessary to constitute a brand guideliones but also had made me relaise the extent to which it is vital for these guidelines to be aheered to.
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