OUGD603 - Extended Practice - GoodBurger Co - Menu Design

As it comprises the most crucial part of the brand identity, enabling the restaurant to fill its purpose by selling food the menu design was the next obvious stage of the design process. The design for the menu was kept simple and structured in order to promote overall professionalism. The menu was adorned with the company logo and type set in a simple and geometric typeface that both complimented the brand identity of the restaurant but also was effective in being legible and successfully full filling it's purpose.

The menu was then finished with the brand identity colours and relates addition illustrations on the back of the menu. This was implemented in order to achieve maximum coherence between all elements the brand identity. Two different alterations of the menu were created one for four and another for the drink, with the drink menu mimicking the style of the main menu but just inverted in the use of colour.